Everyone knows the brand name Kleenex. Kleenex is what many consumers think of when they think of tissues. This widely recognized brand name is a source of:
Select one:
A. a product differentiation competitive advantage
B. a cost advantage
C. market augmentation
D. a niche competitive advantage
E. generalization of a brand
Answer (1)
The widely recognized brand name Kleenex represents the phenomenon of generalization of a brand, where a specific brand name becomes synonymous with a product category. This can result in significant market recognition and consumer loyalty. Ultimately, it highlights the importance of branding in consumer perception and market strategy. ;
