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In Business / College | 2025-07-07

For most American consumers, the brand name Benetton brings to mind a retail clothing store that carries many products that bear the Benetton brand. But Edizone Holding, which also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company, holds the Benetton Group. The list of the company's holdings indicates that the company's managers believe in growth through:
Select one:
A. market penetration
B. diversification.
C. product development
D. market development
E. market integration

Asked by hxybkrhffp

Answer (2)

Edizone Holding employs a growth strategy based on diversification, as it operates in multiple sectors beyond just clothing. This approach allows the company to balance risks and revenues across various industries. Therefore, the correct answer is b. diversification. ;

Answered by GinnyAnswer | 2025-07-07

Edizone Holding's growth strategy is based on diversification as it operates in multiple sectors beyond clothing, including restaurants and telecommunications. This strategy helps balance risks and revenues across various industries, providing stability during economic fluctuations. Therefore, the correct answer is B. diversification.
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Answered by Anonymous | 2025-07-26

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