Whiteman's marketing strategy involved inviting classical music figures to his 1924 concert to legitimize jazz among resistant audiences. This event bridged the gap between jazz and classical music and fostered greater acceptance of jazz in mainstream culture. The concert was held at Aeolian Hall in New York City and featured notable classical musicians, which helped attract a wider audience.
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Whiteman's marketing strategy for jazz included inviting classical music figures to his 1924 concert, which helped legitimize jazz among skeptical audiences. This approach bridged the gap between jazz and classical music. His efforts contributed to a greater acceptance of jazz in mainstream culture. ;