Effective brand positioning results in both competitive advantage and sustainable advantage, allowing brands to stand out and maintain market dominance. It leads to increased customer loyalty and higher market share. Companies like Apple and Coca-Cola exemplify how these advantages work in real-world scenarios. ;
Brands that position their products well achieve both competitive and sustainable advantages, allowing them to stand out in the market and build customer loyalty. The selected answer is A. Both sustainable advantage and competitive advantage .
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