If the most likely reason customers will purchase a company's product is its many useful attributes, what advertising focus would likely be most effective?
A. Customer frequency
B. Brand awareness
C. Public relations
D. Providing information
Answer (1)
When customers value a product's many useful attributes, the most effective advertising strategy is to focus on providing information about those attributes. This allows potential buyers to understand the product's features and benefits clearly. A well-informed customer is more likely to make a purchase based on evidence of usefulness. ;
