A marketing channel where intermediaries such as wholesalers and retailers are utilized to make a product available to the customer is called:
a. a relative channel
b. a direct channel
c. an indirect channel
d. a retailer channel
e. none of the above
Answer (1)
The marketing channel that uses intermediaries like wholesalers and retailers to deliver products to customers is known as an indirect channel . This approach allows manufacturers to extend their reach and leverage the expertise of intermediaries. For example, a bakery might use wholesalers to distribute products to various retail locations. ;
