A sport media relations director offers a pile of news releases, newspaper clippings, media guides, and brochures as evidence that her program is effective. What is the weakness of that method of assessment?
A. Your hand gets tired from using scissors to cut out all those newspaper stories.
B. It does not provide evidence of impact.
C. Considerable expense is involved in tracking down those materials.
D. It is time consuming to compile and review.
Answer (2)
The main weakness of using media materials as evidence of program effectiveness is that they do not provide concrete evidence of the program's actual impact. Instead, they only indicate that information was disseminated without measuring the audience's response. Additionally, the process of gathering these materials can be costly and time-consuming. ;
The main weakness of using media materials to show program effectiveness is that they do not provide concrete evidence of actual impact. They merely indicate that information was shared without measuring audience response. Additionally, tracking these materials can be expensive and time-consuming.
;
