The rate is the number of website visitors that eventually completes a defined action, such as a purchase or sign up, divided by the site's total number of visitors.
A. conversion
B. service
C. bounce
D. engagement
Answer (2)
Conversion rate measures the proportion of website visitors who complete a desired action.
Service, bounce, and engagement do not accurately describe this rate.
Therefore, the correct answer is A. conversion.
The rate is \boxed{A}.
Explanation
Analyze the problem We are looking for the term that describes the rate of website visitors completing a specific action (like a purchase or sign-up) divided by the total number of visitors. Let's analyze the given options:
Evaluate option A A. Conversion: This term refers to the process of converting website visitors into customers or users who take a desired action. The conversion rate is exactly what the problem describes.
Evaluate option B B. Service: This refers to providing assistance or support, which is not related to the rate described in the problem.
Evaluate option C C. Bounce: This refers to the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. This is the opposite of completing a defined action.
Evaluate option D D. Engagement: This refers to the level of interaction visitors have with a website, such as comments, shares, or time spent on the site. While related to desired actions, it's not the specific rate described.
Conclusion Based on the analysis, the term that accurately describes the rate of website visitors completing a defined action divided by the total number of visitors is conversion .
Examples
In e-commerce, the conversion rate is crucial for measuring the effectiveness of a website. For example, if an online store has 1000 visitors and 50 of them make a purchase, the conversion rate is 1000 50 = 0.05 or 5%. This metric helps businesses understand how well their website is performing in turning visitors into paying customers.
The correct term that describes the rate of website visitors completing a desired action, divided by total visitors, is 'conversion'. The conversion rate helps businesses understand their effectiveness in turning visitors into customers. Hence, the answer is A: conversion.
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