Scenario: Jordan is preparing a persuasive speech on the importance of financial literacy for college students. Before finalizing her content, she surveys her classmates to learn their attitudes and beliefs about budgeting and credit card use.
What type of audience analysis is Jordan conducting?
A. Psychological Analysis
B. Situational Analysis
C. Environmental Analysis
D. Demographic Analysis
Answer (2)
Jordan is conducting a Psychological Analysis by surveying her classmates to understand their attitudes towards financial literacy. This analysis helps her tailor her speech to address her audience's beliefs and knowledge gaps. Different types of analysis can include situational, demographic, and environmental considerations, but psychological focuses specifically on audience beliefs. ;
Jordan is conducting a Psychological Analysis of her classmates by surveying their attitudes towards financial literacy. This analysis will help her tailor her speech to effectively address her audience's beliefs and knowledge gaps. The focus on attitudes distinguishes this type of analysis from situational, demographic, and environmental analyses.
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