What is the purpose of market segmentation?
A. To create a product that everyone will want to buy.
B. To divide the target audience into smaller groups based on shared characteristics.
C. To make sure the company is making enough profit.
Answer (2)
The purpose of market segmentation is to divide the target audience into smaller groups based on shared characteristics, allowing companies to better tailor their products and marketing strategies. This approach helps meet specific needs and enhances customer satisfaction, leading to increased sales. Companies can effectively reach different demographics through targeted advertising efforts. ;
The purpose of market segmentation is to divide the target audience into smaller groups based on shared characteristics, allowing for tailored marketing strategies. This approach enhances understanding of consumer preferences and improves marketing effectiveness. The correct answer is B.
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