The statement about value-based pricing is false. Value-based pricing focuses on perceived value rather than low initial pricing. Companies may use penetration pricing to build a customer base, which is different from value-based pricing strategies. ;
The statement is false because value-based pricing focuses on setting prices based on customer perceived value rather than initially charging low prices to attract customers. This differs from penetration pricing, which is designed to build market share through lower prices. Thus, value-based pricing encourages investment in product innovation based on customer value perception.
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