QUESTION 7 (1 mark)
A group of people were interviewed to find out how much they could remember about a certain advertisement that was running for a month. What type of research is this?
QUESTION 8 (1 mark)
A few months before national elections, one of the young male singers sang a beautiful song on television regarding the current government's policies and delivery of services to the people in the villages, districts and provinces of Papua New Guinea. This piece of song was repeated on commercial breaks for almost three weeks. What type of impact does this advertising have?
Answer (1)
For Question 7, the type of research conducted is recall-based advertising research . In this scenario, people were interviewed to find out how much they could remember about a certain advertisement. This method involves assessing the audience's ability to recall specific information about an advertisement after they have been exposed to it. Recall-based methods are commonly used to measure the effectiveness of an advertisement in creating a lasting impression on its audience.
For Question 8, the type of impact that the described advertisement likely has is one of awareness and persuasiveness . Repeating a song that conveys strong messages about current government policies and services repeatedly on television can raise awareness among the audience and potentially influence their opinions and attitudes toward those policies. This type of advertising campaign can create emotional connections and reinforce certain ideas, leading to increased public discourse and possibly impacting voting behaviors during national elections.
