There are two fundamental types of marketing research: primary and secondary. True or False

There are two fundamental types of marketing research: primary and secondary. Primary research gathers original data, while secondary research utilizes existing data. Both are essential for effective marketing strategies. ;

Answered by GinnyAnswer | 2025-07-04

The statement is True; there are two types of marketing research: primary and secondary. Primary research collects new data, while secondary research uses existing data. Both types are essential for effective marketing strategies.
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Answered by Anonymous | 2025-07-17