All of the products a company sells in a particular category are called a
A. product mix
B. line extension
C. product line
D. family brand
Answer (2)
The term for all of the products a company sells in a particular category is called a product line . A product line groups related products from one manufacturer, targeting similar customers. Other terms such as product mix, line extension, and family brand denote different marketing concepts.
;
The term for all of the products a company sells in a specific category is called a product line . This refers to a group of related products from a single manufacturer. In contrast, terms like product mix and line extension refer to broader or more specific marketing strategies. ;
