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In Business / High School | 2025-07-04

A marketing plan includes this marketing objective: "Create positive feelings about our brand." What is the main problem with this objective?
A. It does not meet legal requirements.
B. It doesn't name the target market.
C. It is not specific and measurable.
D. It is not something the marketer can achieve.

Asked by norbertoacevedojr

Answer (2)

The primary issue with the marketing objective is that it is not specific and measurable. This vagueness makes it hard to determine what constitutes 'positive feelings' and how success can be evaluated. A more effective objective would clarify these points using the SMART criteria.
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Answered by Anonymous | 2025-07-04

The primary problem with the marketing objective is that it is not specific and measurable. It lacks clarity on what constitutes 'positive feelings' and how success can be evaluated. A well-defined objective should follow the SMART criteria for effective marketing planning. ;

Answered by GinnyAnswer | 2025-07-04

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