To interpret research data and arrive at useful recommendations, researchers return to the original research question and
A. secondary data
B. focus groups
C. marketing problem
D. primary data
Answer (2)
Researchers interpret data by returning to the original research question alongside the marketing problem they address. They utilize primary and secondary data, but the focus remains on contextualizing findings. Thus, the correct answer is C. marketing problem.
;
Researchers need to connect their findings back to the original research question to make effective recommendations. They can use both primary and secondary data, but the marketing problem guides their interpretation. Understanding the context of the data is vital for accurate analysis. ;
