The initiator in a buying process is responsible for identifying a need, which starts the purchasing process. Thus, the correct answer is identifying a need (Option B). This role is crucial as it triggers the subsequent actions required to fulfill that need within the organization.
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The initiator in a buying process is responsible for identifying a need that leads to purchasing decisions. This role is essential as it prompts the entire buying process. Thus, the correct answer is identifying a need (Option B). ;