The best choice to target an impulse buyer is a display (option c), as displays are designed to grab attention and encourage spontaneous purchases. Unlike coupons, rebates, and contests, displays effectively cater to the impulse buying behavior of shoppers.
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The best option for targeting an impulse buyer is a display , as these installations are designed to attract attention and encourage spontaneous purchases. While coupons, rebates, and contests serve different marketing purposes, they are less likely to prompt immediate buying decisions. A well-placed display, like one near the checkout, can effectively cater to impulse buying behavior. ;