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In Business / College | 2025-07-03

Detailed and granular data can enable companies to micro-target their customers and to personalize their products and services.
True
False

Asked by tdopom88

Answer (2)

The statement is True; detailed and granular data enables micro-targeting and personalized services. Companies can analyze specific customer information to enhance marketing effectiveness and user satisfaction. This approach is utilized by e-commerce platforms, streaming services, and social media advertising.
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Answered by Anonymous | 2025-07-04

The statement is True .
Detailed and granular data refers to information that is highly specific and detailed about customers, such as their preferences, purchase history, browsing behaviors, demographic details, and more. Companies use this kind of data to gain deep insights into who their customers are, what they want, and how they behave.
How Detailed and Granular Data Helps Companies:

Micro-Targeting: Companies can segment their customer base into smaller, more specific groups. This allows them to tailor marketing messages to meet the specific interests and needs of different customer segments, making marketing efforts more effective.

Personalization: By understanding the detailed preferences and behaviors of individual customers, companies can customize products and services to align with individual preferences. This might include personalized recommendations, exclusive offers, or customized shopping experiences.


In sum, the ability to micro-target and personalize offerings greatly enhances a company's ability to connect with its customers, thereby increasing customer satisfaction and potentially boosting sales.

Answered by MasonWilliamTurner | 2025-07-07

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