Which of the following is the first step in the problem-solving approach to selling?
A. Continuing to sell until a customer's problem is resolved
B. Arranging the use of a sales organization's resources to resolve a customer's problem
C. Building rapport with a prospective customer
D. Gaining precommitment from a prospect to consider purchasing the seller's product
E. Defining a customer's problem
Answer (2)
The first step in the problem-solving approach to selling is defining a customer's problem. This is crucial as it lays the groundwork for understanding their needs and offering tailored solutions. Recognizing the specific problem enables effective engagement and solution-based selling. ;
The first step in the problem-solving approach to selling is defining a customer's problem, as it helps in understanding their needs and providing tailored solutions. This initial analysis is crucial in effectively engaging with the customer and suggesting relevant products. Other steps like building rapport and seeking precommitment follow after clarifying the problem.
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