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In Business / College | 2025-07-03

Which of the following represents the dark side of modern data analytics and the trend toward customer profiling?

A. Low levels of shopping activity may reflect more on actual service levels than on the quality of or profitability of a customer.
B. People never believe the data and the stories they tell.
C. Predictive analytics have no impact on causality.
D. Although huge amounts of data can be collected, the tools for analyzing data are still rather unsophisticated.

Asked by michijohn9

Answer (2)

The dark side of data analytics is that it can lead to misleading conclusions about customer behavior if external factors are not considered. Misinterpretation of data can result in misguided business strategies and customer alienation. Understanding the broader context surrounding the data is crucial for making informed decisions. ;

Answered by GinnyAnswer | 2025-07-03

The dark side of modern data analytics is that low shopping activity can misrepresent customer behavior if not viewed in context, leading to misguided business decisions. Option A best reflects this concern, emphasizing the importance of understanding external factors when analyzing data. Misinterpretations may alienate customers and harm business strategies.
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Answered by Anonymous | 2025-07-04

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