What is the primary purpose of personification in advertising?
A. To avoid using outdated tropes in modern-day ad campaigns
B. To create a coordinated series of advertisements that share a single idea and theme
C. To make a product or service more relatable and engaging
D. To utilize various media channels like television, radio, print, online, and outdoor advertising
Answer (2)
The primary purpose of personification in advertising is to make a product or service more relatable and engaging. This literary device helps create emotional connections with consumers, ultimately influencing their purchasing decisions. By attributing human traits to products, advertisers can craft memorable and persuasive campaigns.
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The primary purpose of personification in advertising is to make a product or service more relatable and engaging. Therefore, the correct answer to the question is:
c.) To make a product or service more relatable and engaging ;
