Which of the following is incorrect about marketing utility?
A. Place utility makes products readily available where customers want them.
B. Time utility makes products available at the period when they are wanted by customers.
C. Possession utility makes ownership by selling the product to customer.
D. Form utility is the physical or chemical change that takes place through production.
E. None
Which of the following is not the factors that represent the internal environment of marketing?
A. Mission of the marketing department
B. People involved in the marketing activity.
C. The group of customers who receive the offers of the marketer.
D. Policies and procedures of the marketing unit
One of the following factors has a tremendous impact on peoples' lifestyles, their consumption patterns, and their economic well-being.
A. Demography
B. Economic Environment
C. Technological Environment
D. Political and Legal Forces
_______ are firms that help the company to promote, sell and distribute its goods to final buyers.
A. The Marketer
B. The Suppliers
C. The Marketing Intermediaries
D. The Competitors.
Answer (2)
The incorrect statement about marketing utility is E, None, since all previous options accurately describe types of marketing utility. For the internal environment of marketing, option C, The group of customers who receive the offers of the marketer, is not an internal factor. Regarding factors impacting lifestyles, the answer is B, Economic Environment, which significantly affects consumer behavior.
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Let's address each question one by one to clarify the concepts.
Which of the following is incorrect about marketing utility?
A. Place utility makes products readily available where customers want them.
B. Time utility makes products available at the period when they are wanted by customers.
C. Possession utility makes ownership by selling the product to customer.
D. Form utility is the physical or chemical change that takes place through production.
E. None
The incorrect statement seems to be C. The phrasing "makes ownership by selling the product to customer" is awkward and unclear. Possession utility actually refers to the facilitation of ownership through various means, such as providing credit terms, which indeed make ownership easier.
Which of the following is not the factors that represent the internal environment of marketing?
A. Mission of the marketing department
B. People involved in the marketing activity.
C. The group of customers who receive the offers of the marketer.
D. Policies and procedures of the marketing unit
The correct answer is C. The group of customers who receive the offers of the marketer is external to the internal environment. The internal environment includes elements like company mission, resources, and internal policies.
One of the following factors has a tremendous impact on peoples' lifestyles, their consumption patterns, and their economic well-being.
A. Demography
B. Economic Environment
C. Technological Environment
D. Political and Legal Forces
The correct answer is B. Economic Environment. It directly affects people's purchasing power, consumption patterns, and overall economic well-being.
_______ are firms that help the company to promote, sell and distribute its goods to final buyers.
A. The Marketer
B. The Suppliers
C. The Marketing Intermediaries
D. The Competitors
The correct answer is C. Marketing Intermediaries. These firms assist in the logistics, sales, and promotion of goods to final consumers in the market.
In summary, these questions help in understanding the different aspects of marketing, such as the types of utilities, the distinction between internal and external marketing environments, factors influencing consumer behavior, and the roles of various firms in the marketing channel.
