Consumers are buying more products because their need is created by marketing, there is a trend for a product or there is a special moment that a particular product is needed among some group of people. Continuality of selling a product can be also achieved by producing its newer versions - sooner or later most of the consumers will feel a need to own newer verseion (or they will wait for another newer version). Good example of that is what happens to iPhone sales.
**Consumers **have influenced the success of products through the use of technology and globalization. Greater choice, easier access, and improved goods at lower prices have increased competition and advertising. Technological breakthroughs have also made certain products more appealing to consumers. ;
Consumers influence product success through marketing, social media trends, feedback, sustainability preferences, and a demand for new versions. Their choices shape company strategies and drive sales in today's market. Thus, understanding consumer behavior is crucial for businesses wanting to thrive.
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